SLIDE OR SHUTUP IS A STREETWEAR CLOTHING AND MEDIA COMPANY RAN BY MUSICAL ARTIST LIL SOUTHSIDE KALEEKS IN DALLAS, TX. I DESIGNED THE LOGO WHEN THE COMPANY WAS IN CREATION IN 2018 AND HAS SINCE BEEN USED IN APPAREL MANUFACTURING. THE IDENTITY IS INSPIRED BY SOUTHERN HIP HOP CULTURE AND LUXURY FASHION BRANDING.